PACKAGE DESIGN, BRAND IDENTITY & MASTER BRAND ARCHITECTURE
This authentic New Mexico brand needed an overhaul. Weaving together the right graphic elements sets the brand in ‘place’. We chose a framing device influenced by the decorative Spanish architecture seen spreading North from Mexico while the proud Tres Hermanas mountain range is crafted to marry stylistically. We exuded heat with a vivid palette using black to command attention but lent a festive note by choosing a family of lyrical typography.