BI_16-OSchool

BRAND IDENTITY & NAME STRATEGY
The Sonia Shankman Orthogenic School, known informally as the O’School, is a residential and day school for children & adolescents challenged with behaviorial & emotional issues. We guided the organization to embrace branding the simplified ‘informal’ name, the O SCHOOL, to benefit from it’s organic linguistic evolution. We then creatied a graphic mark in the form of an ‘O’ with a yellow door embedded – a symbol of a path to hope.