SB_ThroatDrops

CPG BRAND REVITALIZATION, BRAND IDENTITY, PACKAGE DESIGN & MASTER BRAND ARCHITECTURE
As part of a comprehensive strategic initiative, Stacy Karzen LLC was hired to redesign the iconic Smith Brothers brandmark, packaging and system architecture to easily expand as the portfolio innovates and extends. We emphasized the brand’s rich heritage in a contemporary context mindful of breaking out of a cluttered OTC cough and cold segment.