PACKAGE DESIGN, LINE EXTENSION, ART DIRECTION

 

Simple Mills hired Stacy Karzen LLC to design the packaging for 5 line extensions across 26 products in new categories: including crackers, cookies, and frostings, across multiple channels including natural, conventional, ood service, and club. Every single sku presented to Whole Foods recieved national distribution.

 

The company grew from $1.5 Million to $60 Million dollar CGM during the engagement with Stacy Karzen LLC. Fine Ground Sea Salt Almond Flour became the N0. 2 top selling cracker in the Natural Food category and was a winner in the 2017 American Package Design Competition. 

ALMOND FLOUR CRACKERS
SPROUTED SEED CRACKERS
SOFT BAKED COOKIES